How do you treat customers? What is the bottom line when paying customers are concerned? In my humble opinion, there are two over-generalized ways to treat customers: the right way, and the wrong way.
The right way should stem off of that “customer is always right” theme. Of course, the customer is hardly ever right. But I think it’s important to make them feel like they are being heard, they are being understood, and that something is being done about whatever the hell they’re complaining about. Along with these basic ideas, you should treat your customers with the respect they deserve.
The wrong way to treat your customers is pretty much the complete opposite. For example, if a customer made a negative comment about an upcoming product, say it was called “IP.Dynamic”, the wrong way to handle the situation is to ban them from your customer forums, say it was forums.invisionpower.com.
Now if you haven’t got the hint already, this entry is basically a rant on the way IPS handles their customers, specifically one customer named Gregg Heifetz. After one negative comment, the IPS team saw it fit to actually ban him. The comment was simply a personal opinion; it wasn’t rude, it wasn’t racist, it wasn’t anything bad at all.
Quote: Gregg Heifetz
The sooner Matt gets Dynamic out, and nobody buys it, the sooner the focus of the company can go back to improving, bug fixing, and speeding up the forum. Sorry, IPB, that’s just the way I see it.
So he doesn’t think that IP.Dynamic looks like a good product. Big deal. Why not just delete his post like you do with the other negative comments? Why in the hell does he deserve to get banned? This is probably one of the least negative comments I’ve seen with people complaining about online products.
Moving on… Gregg, coming back to find that he is banned, shoots a message off to Charles Warner (IPS President) and asks why he was banned. Mr. Warner’s reply is as follows:
Quote: Charles Warner
That wasn’t negative feedback it was a rude, abusive statement designed to damage the company.
Not to mention you have multiple 2.0 series boards running without a license.
We do not ban people for negative feedback. There are plenty of people who post more than you do but none that go as far as you.
I highly suggest you quietly fade away.
I read this reply and I seriously wonder what is going through Charles’ head. I didn’t find the comment rude, abusive or damaging. Nor do I think it’s going further then anyone else has gone before; in fact, I think it’s quite a light comment. The most I’d go to say is that Gregg is just one of those customers that doesn’t need what’s being created, so he makes a shallow comment. Call him ignorant if you’d like, perhaps that’s true. The comment isn’t the most helpful criticism ever conceived, but I definitely don’t think it warrants a ban.
The one line that really flabbergasted me was “I highly suggest you quietly fade away”. Here is a paying customer that got banned for a fairly shallow negative comment being told to cut his losses and be on his way. Now that is no way to treat your customers.
By now you’re probably wondering why I’m sticking up for a software pirate (“Not to mention you have multiple 2.0 series boards running without a license”). You must be thinking, “No wonder this guy is upset! He’s stealing their software!”. The sad truth is that Gregg was not running multiple boards — he wasn’t even running a single board! Gregg replies to the original message stating this, and Charles’ says:
Quote: Charles Warner
As to point 3 I apologize as it seems I mistook you for another customer.
The other points stand. A lifetime license is not refundable. Technical support is available in the client area. We have never provided support via the forums a fact which is made clear all over the site. We also make the fact clear we reserve the right to restrict access to the forums if we so choose.
Besides, if you truly do not use the license, as you mentioned you would not need support.
If you are accusing your customers of theft, then I hope that you make sure they actually did steal something. Check, double check and triple check that you have your facts straight. The last thing you want to do is falsely accuse a customer of theft.
And what about his other comments? Is that any way to treat a customer after you just falsely accused them of something they didn’t do? Way to go, Charles’, that was a first class apology.
Now that’s only two parts of the IPS-Gregg communication trail. You can read more about this on WHT, where Gregg started this topic. You’ll notice that there are no IPS representatives denying the accusation, and that after Gregg said he was going to the BBB — they finally gave him a refund.
It’s up to you to determine how much of Gregg’s story you actually believe. I for one, believe much of it. IPS is still a “small” company (relative to other commercial software producers) so I don’t think an appearance on WHT to dismiss this bad publicity wouldn’t be too far fetched. In fact, Matt (IPS CEO) is known to visit WHT from time to time; and they definitely know about the thread because a dozen or more people sent emails to IPS staff.
I have an IPB license hanging around. I bought it to compare vBulletin and Invision Power Board, and I’m not totally dissatisfied with the purchase. The features are quite good, the support forums are friendly, and Matt is an exceptional programmer. But from what I see and what I’ve seen in the past, IPS really needs to bring their customer service up a notch. This was just a defining example.